With the growth PPC advertising has seen in the last few years, additional services have appeared to help advertisers simply the management of different PPC ad programs.
There are other PPC advertising programs available today such as Business.com, Enhance Interactive, e-Pilot, Kanoodle, e-spotting, ePilot and Search123. Overture has programs for many different countries.
Shopping Search Engines
Shopping search engines have become popular destinations for consumers. Most, with the exception of Froogle charge a price per click-through from their search function. Yahoo's Product Submit charges from 20 cents to 50 cents per click. You'll have to create and upload a list of your products, called a product feed. If you sell products, this is one of the most valuable locations to sell.
Shopping.com also has a merchant program. It charges any where from fifteen cents to a dollar per click. This site also offers good exposure to product shoppers. Bizrate offers a variation on the fixed bidding scheme of the other shopping search engines by allowing merchants to bid on top rankings.
In Europe, Kelkoo comparison shopping search engine has a strong market share, which is why it was purchased by Yahoo. You can bid on top placement for your products and appear across European from Sweden to Italy.
PPC Bid Management
If you use all of the available pay per click advertising programs, it can become a headache to manage your bids without spending all of your time. There are services that can add greater functionality for your AdWords and Overture campaigns, allowing you to do things they don't offer.
Two companies lead the way in, PPC bid management programs. Atlas One Point provides an all-in-one interface for managing PPC bids. Formerly called Go Toast, they offer a free 14 day trial of their service which includes bid management and campaign optimization.
BidRank is another useful automate pay-per-click search engine management tool that takes the pain out of PPC bid management. BidRank will check and change your PPC bids according your preferred ranking. You can set target ranks and bid maximums based on time of day and/or day of week. Basically the primary settings are used when inside the times that you have specified and the secondary settings take effect when outside of those times.
Other Useful PPC Advertising Resources
Clicktracks offers a PPC tracking and reporting feature for any PPC campaign. It can even help you calculate important e-metrics such as return on cost, return on keyword phrase for each search engine. You can compare your returns on paid versus organic search engine listings.
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