How to choose Better SEO consultant?

Many companies develop different websites for lead generation and corporate. Not far behind from e-commerce website with regards to the simplicity of ROI calculations are websites developed to generate leads. If the value of the generated lead is known then the ROI can be easily determined. If the lead value is not directly linked to a dollar value, a dollar value will need to be determined. Let’s assume a website generates 25 leads per month pre-optimization, and each lead is valued at 50. The website was generating 1,250 per month before the search engine optimization campaign launched. Now, the website increases its leads generated to 100 per month post-optimization launch. We can then see that the search engine optimization campaign is responsible for an additional 3,750 in leads per month. If the optimization campaign cost 25,000, we can then estimate the ROI to be seen within 7 months.

Now let’s see how we calculate ROI for the corporate or information sites. These are sites essentially created for information and not for generating leads or sale. Hence the conversion parameters for these sites have to be defined. Here we consider value of a customer not the money he is going to spend on our product/service.

Let’s assume the website had unique 2,500 visitor sessions per month before the search engine optimization campaign was launched, and the website was converting 4% of its users. Before the SEO campaign was launched, the website was converting 100 users per month. After the campaign is launched, the website experienced increased visitor sessions up to 15,000 per month, with conversion rates increasing to 6% as a result of more targeted visitors (a very conservative increase). We can then determine that the search engine optimization campaign is directly responsible for converting an additional 800 users per month.

If we were able to determine a dollar value for each converted user, we could easily determine the campaign ROI. Let’s assume that we have determined that each converted user is worth approximately $10. Using this as a base, we see that the website was generating $1,000 per month before optimization, and $9,000 post-optimization launch. The search engine optimization campaign is responsible for generating an additional $8,000 per month through converting website users. If the SEO campaign cost $25,000 for the year, we estimate that a ROI will be seen within 4 months.

There are many tracking tools available to track the performance of the campaign. If a site owner was determined to track all traffic and measure ROI, the solution would be quite costly. First of all, you’re looking at a high end web analytics program such as Hitbox Enterprise or Webtrends Live. These typically cost anywhere from a few thousand to several thousand dollars a month.

Keywords and Landing Pages:

Which keywords are directing the visitors to which pages? Try to figure out which pages are attracting more traffic and why. Include more content if it’s saturated and create different pages for different products and services. This will again attract targeted traffic. Then keyword research should be planned according to pages.

Whether the call to action was followed for conversion:

Marketer expects certain activities to be done by visitors on the web site. These can be downloading stuff, registration, writing views or asking more information about the product. As an SEO consultant we must know whether the visitors are performing that activity or not. If not then try to find out the reasons behind it. There might be wrong selection of keywords or content might be not up to the mark. If we can figure out what making consumers going away from the site, we can work on that.

Qualified Traffic:

Qualified traffic means targeted traffic. You must know the demographics and psychographics of the traffic you are getting for the client. The conversion rate will be high only if you attract qualified traffic. There are several ways to get qualified traffic such as more precise and targeted keywords, well defined keywords etc.

You must be able to find out which keywords are getting qualified visitors and which are getting general visitors. The more the qualified visitors it is more beneficial for your site.

Converted traffic:

Conversion in terms of sales is undoubtedly the final aim of a marketer. So you must track how many sales you are generating for the client. Even if you are getting huge traffic but no conversions then it’s no use to the client. So track the actual sales and find out the way they are making sales.

Calculate the percentage of traffic converting into actual sales. As an SEO consultant our aim must be to increase the conversion rate for our clients and help him hit the optimal ROI mark via his search engine marketing efforts. Create value for the customer in terms of traffic, leads or customers.

How to choose SEO consultant?

Search engine optimization consultant provides search engine optimization services to clients who own websites and would like to achieve a beneficial ranking in search engine. Search engine optimization services include many factors such as on page optimization, off page optimization, PPC campaigns, link building, site restructuring and lots more.

SEO consultant use different approaches and strategies to optimize the site. Different strategies need to be use for different search engines. But the ultimate aim of search engine consultant is to achieve higher rankings for the client’s web site.

You should know what the job liabilities of an SEO consultant are. SEO consultant’s job starts from website research. Then they research into keywords and finalize the list of certain keywords, which they think, can generate maximum and relevant traffic to the client’s site. Content building is another aspect of search engine optimizer. Client either provides the content or consultants write it and place keywords in the content. In any case placement of right keyword with right density is a job of SEO consultant. Also making changes in the site’s HTML coding is very important for an SEO consultant. These changes are done in mea tags, anchor tags, meta keyword and description tags etc. Site submission to directories and search engines is another job of SEO. The theme specific sites and search engines needs to be researched. Submitting the site to specific as well popular search engines is very important. And then finally tracking the performance of the site is also a job of SEO consultant.
Choosing the right Search Engine Optimization consultant can decide the success or failure of your online marketing activity. The results of this activity determine who actually finds your site, and in what context.

The ethical SEO consultants are always preferable. And those with proven track record have an added advantage because they have results to show and prove them right. But it is not necessary that if they have succeeded in the past, they will produce same kind of results for your site. The industry is so volatile that no one can guarantee you the success. So, you must weed out the sharks and unethical consultants from the reputable ones.

While a lot of companies/individuals offer SEO as a service, very few people understand what's really involved (and the position of search engine engineer requires no set credentials), so it's very hard to choose the right contractor. There are also many businesses or organizations that cannot afford the professional level of service and guidance they require.

The first thing to consider is the importance of hiring an ethical SEO specialist. SEO ethics is not just about being nice little boy scouts. An ethical SEO specialist will make sure your website is not penalized or even banned from the search engines.
Beware of guarantees promising top rankings. A reputable freelance SEO specialist or SEO firm will not provide a guarantee, because too much is out of his control. Nobody knows the search engine algorithms. SEO is simply an educated guess based on what's worked in the past for others. A lawyer cannot guarantee you will win your case. The star witness could die or leave town, the judge might be in a really bad mood, and the other lawyer might be a whiz. Some so-called consultants may get you a top placement in the short term, but ultimately get your site banned forever.
Find out exactly what on-page and off-page SEO strategies they use. Lookout for search engine spam, steer clear of anyone using these tactics.
Ask around on popular SEO forums if the person is known. See if they contribute to the community through posts, newsletters, etc. It shouldn't take much time at all to see who's real and who's a scam artist.
To make sure you are hiring an ethical SEO specialist, always check that he has a physical address posted on his website. Do ask that instead of paying for a guaranteed ranking, you can pay some up front and the rest when you achieve the rankings. Most reputable SEO specialists will ask for only 1/3 to ½ of the payment up front. Some will bill in arrears. This is a fair strategy. SEO is a risk so it's fair to pay some non-refundable money up-front just for the labor. That is a sign that he is less likely to disappear.

It is important to ask an SEO specialist about his methods before hiring him. Combine quality content and a performance based agreement with a solid, reputable SEO company and you'll probably get the results you're looking for. Using dirty tricks, called “black hat SEO”, your website will rank high initially, but after some time it is more likely banned by the search engine.

Another scam is to guarantee placement within a short period of time, and to buy pay-per-click ad space. Pay-per-click ads appear as “sponsored” listings in the search engines. While they will attract some targeted traffic, only 40% of Internet searchers click on the sponsored listings. Worse, they are temporary listings that end when the account is depleted.

A similar scam some SEO specialists do is to place temporary links on their own sites or buy paid advertising links on other sites. Once the money is paid, they remove the links on their own sites, and once the ads expire on other sites, your site loses those links and rankings also fall.

SEO Expert Profile

Current Company: Mosaic ITES Service Pvt. Ltd.
Role: SEO Expert

Previous Company: Royal Overseas Pvt. Ltd.

Experience Summary: Around 2 Years experience in this SEO field, I have good knowledge about Link Exchange,Local Marketing SEO also well trained in affiliate marketing & all the SEO activities.

Address: Faridabad, Haryana-121009

Contact: abhimanyu.pdr@gmail.com


Objective: To pursue a professional career in a competitive and progressive environment, where I can utilize my skills in the field of SEO/ SEM.

Introduction: My self Abhimanyuy from , having wide experience in Search Engine Optimization (SEO), Online Affiliate Marketing, and Local Marketing techniques. I love to enjoy every moment of life good or bad. Search Engine Optimization (SEO) and Internet Marketing qualified Professional having an overall experience of more than 2 years working in different field. I want to make lot of friends for sharing info about anything. If you want to share any type of info or want any help in building your blog, please mail me at abhimanyu.pdr@gmail.com

Professional Experience

List of Duties:

• SEO (Search Engine Optimization) Strategies

• On Page Optimization

• Off Page Activities

• Site Analysis

• Competition Analysis

• Social Media Optimization (SMO)

• Keyword Research (density, relevance, weight, etc.)

• Local Marketing

• Affiliate Marketing

Search Engine Optimization: Search Engine Optimization [SEO] around 2 year of successful experience with interpreting the algorithms of Search Engines/Directories with extremely high rates of placement for specific targeted keyword phrases. Developed META-DATA collection and analysis applications for Targeted & Lateral Marketing Campaigns. Extensive Knowledge of SEO criteria and developing trends.

Search Engine Optimization: Evaluated and tested existing site infrastructure; Keyword Market Research on targeted markets searching habits. Database existing data from server logs and created statistical analysis to project future behaviors. Re-designed existing by incorporating programming standards [XHTML, CSS, Section 508], utilizing layers (div) vs. tables, and 'honest' Search Engine Optimization practices to produce a 'state of the art' web site for Search Engine traffic. Developed a revolutionary web application for dynamically generated ecommerce pages that met the above criteria utilizing new ASP.NET features in a manner that have not been used before; this application when released, should revolutionize the Search Engine Optimization Industry.

Search Engine Marketing: Successfully created and managed Internet marketing campaigns that included Advertising, e-mail campaigns, banner ads, e-commerce sales events, and various promotional strategies.

Search Engine Optimization: Keyword Market Research on targeted markets searching habits. Created competition site analysis reports, ranking reports, analyzed existing data from server logs and created statistical analysis to project current search engine traffic patterns. Used ethical "white-hat" Search Engine Optimization techniques to produce solid high rankings for numerous keywords in Google, Yahoo, MSN & other search engines.